The Imprint Films team were incredibly excited to head to their second foreign trip of 2025, and their second within 4 months to work on behalf of Perfect Daily Grind, a global coffee marketing company, and one of their clients. Unveiled in 2018, ‘FloSmart’ has been intricately designed by its Australian team to deliver ice cold coffee, macha and cocktails in no more than 6 seconds.
Imprint were hired to film Managing Director Keelan and his team showcasing their invention at the Host Milano Coffee Festival 2025 to a wide range of suppliers, vendors and industry professionals from across Europe.
Deliverables included 6 short videos for social media and web usage, along with stills for use across company output.
Again, a trip not without its challenges - but in partnership with Ross of Perfect Daily Grind, we were proud to complete and deliver the task at hand - now being shared by Keelan and all at FloSmart to push their brand awareness online and elsewhere.
Shot - October 2025
Location - Milan, Italy
Delivered - Nov 2025
The Brief
The PITCH
Having learnt a lot from their first foreign shoot just 3 months prior - John and the Imprint team made sure to pack as clever and light for this one. We especially knew that this one was a very different feel and a very different project to the more cinematic and emotive legacy film we were tasked with in July. Different shoot. Different requirements. Different plan. Same Imprint Films service.
A crew of two headed out to Milan - receiving a voice note from the client while on the tarmac ready to take off with news that the job we had planned had been thrown into a bit of chaos (by no fault of Imprint Films or Perfect Daily Grind we stress!). By the time we landed, and during a call in the hire car on the way to our AirBnB at 10pm at night - an entirely new plan was hatched, and we headed to the exhibition centre bright and early on the Saturday morning to do what we do best.
An incredible experience and valuable learning curve - 6 highly edited and polished videos and 25 stills were presented to the client within 3 weeks of our arrival back home.
Imprint Films are gladly and gratefully looking forward to our next collaboration with Perfect Daily Grind in 2025 and into 2026 and beyond.
Director / Producer - JOHN TUEART (@johntueart)
Production Asst. - CALLUM ATHERTON (@callum.atherton.producer)
DOP - LUKE HEARNE-BROWN (@lukehearnebrowndop)
Editor - LUKE HEARNE-BROWN (@lukehearnebrowndop)
Colourist - LUKE HEARNE-BROWN (@lukehearnebrowndop)
Additional equipment - Media Dog Hire (@mediadoghire), Josh Dykes (@joshdykesonthemics), Colin Lewin (@colin_lewin) and Adam Cowell (@adamcowell).
The TEAM
SOCIAL FILMS
CLIENT TESTIMONIAL
It was my fourth time working with Imprint at a major Italian trade show in October 2025.
We had a bit of a road block on my side when the client changed things at the last minute and I can say that John and the team at Imprint were fantastic…Proactive…..Responsive…and incredibly flexible. Working with them was an absolute pleasure. They delivered incredibly high content on time, were incredibly communicative, very understanding, and happy to adjust the brief very quickly.
They never once complained despite having plenty of reason to, and in the end we found a very good quick solution that worked for everybody.
I would recommend them in a heartbeat to anybody producing any kind of commercial video or photo content.
I couldn’t recommend them enough.
Ross Hindle, Group COO at PDG Media & Perfect Daily Grind
